creative, web, graphic and ui/ux designer

Le Jasmine brand cards produced for the Chelsea Flower Show
Contiki Six-Two editorial layout shown on an iPad
Dotlenz SaaS Dashboard Mockup
Hive app splash screen UI design
Printed poster set for Exubia Coffee
Kingsley Bond Solicitors website homepage design
Hive app interface design
Le Jasmine printed collateral detail

I’m Aaron, a creative professional based in Horsham, working across brand identity, UI/UX and full-stack web design. I’ve run creative departments, built brand systems from scratch, and spent enough time in cPanel to know why a site is slow before I’ve even opened PageSpeed Insights. This site is both things at once — a portfolio and a CV, built to hold up to whichever one brought you here.

14+ years turning brand and product problems into identities, interfaces and websites that hold up under real use. Right now: building brand and UI/UX at ISMS.online (IO), and running full-stack freelance builds on the side.

EXPERIENCE

  1. Onimpact

    Digital Graphic Designer

    2012 – 2016

  2. Setfords

    Head of Creative (AD)

    2016 – 2022

  3. Natural Instinct

    Head of Creative

    2022 – 2023

  4. Freelance

    Web Designer

    2023 – Present

  5. IO (isms.online)

    Graphic Designer

    2024 – Present

Alex Dick ALS MD Headshot

“Aaron truly brought my vision to life and exceeded my expectations. He really took the time to listen to what we wanted to achieve at ALS, and the end product hit the target.”

– Alex Dick, CEO @ ALS

“Aaron was very meticulous and made sure we had everything we wanted. I would highly recommend him. We were extremely happy with the creative outcome.”

– Kieran Smith, MD @ DZ

“Aaron took on board my ideas and vision to produce some fresh and stylish options. He was outstanding in terms of his creativity, patience, and willingness to go the extra mile.”

– Jim Dean, MD @ JJD Housing

say hello!

    Brand identity, UI/UX, and full end-to-end WordPress builds — from strategy through to launch.


    Both. I design the system and build it — front to back, including hosting, performance, and technical SEO.